For their new build at Marketown, Newcastle, Phat Chicken needed to cover some existing timber panels to give the fit-out more of their vibe. They wanted a street art feeling while also promoting some of the products they offer. For the background we used some legible hand styles relating to the business, overlaid with the large Phat Chicken lettering and then overlaid again some illustrative elements including their mascot with a transparent effect.

To finish off, their logo was hand painted on the tiles behind the counter.